Automotives Cloud: Facilitating Dealership Management through Intuitive Solutions
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Michel Sedaghat, CEO
Fuelled by the emergence of cloud computing and data analytics, automotive companies are revamping their workflows to optimise productivity and enhance customer experiences. Despite this technological influx, automotive dealers are challenged by the shortening sales cycle.
In a study conducted by Automotives Cloud, it was observed that most dealership management software (DMS) lacked effective digital tools that could attract prospective customers to purchase a vehicle. Automotives Cloud used AI and other intelligence backend technologies to analyse over 2000 dealers and 150000 cars that were sold via its Autocerfa platform. The study revealed that a vehicle remains in the dealership premises for almost 60 days before being sold. This resulted in a lower sales margin, loss of car face-value, and recurring losses for dealers.
To mitigate these issues, Automotives Cloud revamped its existing invoicing software platform, Autocerfa, to accelerate the sales cycle of dealers. “The latest and most promising edition of Autocerfa platform is called Accelerator. The pilot program is now completed, and we are going live with a large panel of business accelerators from January 2020,” says Michel Sedaghat, CEO at Automotives Cloud.
The intuitive sales accelerator of Autocerfa establishes effective communication between salesmen and customers through SMS, mails, and others. It adds vehicles via its license plate and organises the vehicle base using simple formulas such as PREMIUM and ELITE. The accelerator allows instant access to a broad spectrum of vehicle financing options. With seamless integration of all these functionalities necessary for the management of vehicle trade, the sales accelerator enables dealers to sell their product within a few clicks.
Introduced in 2017, Autocerfa today serves 2400 organisations and has emerged to be the preferred software for car dealers in France. It empowers auto dealers by successfully bridging the gap between sales, service, and marketing teams. Autocerfa is presently associated with several national banks for vehicle financing and major vehicle brands and MOT centres to track mileage fraud across France and EU. Its engagement with the French government vehicle registration systems enables it to control administrative processes on behalf of dealers. Furthermore, Autocerfa is connected to 20 vehicle registrations in the EU and can successfully retrieve useful information such as vehicle data, VIN, model number, age, and others. From handling the transfer of vehicles to managing registration certificates to overviewing mandatory administrative procedures related to vehicle purchase, Autocerfa effortlessly maintains all the records in the form of invoices and CERFA forms.
Outside the infamous Autocerfa platform, Automotives Cloud also caters to clients who don’t migrate to the Autocerfa platform through its SIV PRO and CENTRE SIV solutions. Specifically designed for users who need to register their vehicle for B2C sales, these platforms allow dealers to easily access the French government’s vehicle registration systems. Bolstered by its in-depth knowledge in the automotive sector, Automotives Cloud also offers robust, cost-effective end-to-end solutions depending on the customer requirements. Additionally, its team of expert SaaS developers designs sophisticated products using technologies such as big data that can either run entirely on the cloud or with third-party platforms.
With its core systems connected to car registration databases across 22 countries and over 12 ad-portals, Automotives Cloud is making their presence inevitable. “We are no longer in the arena of software functionality. We are in the automotive business, increasing dealerships’ sales capabilities,” adds Sedaghat. To further empower the dealerships, the company is building an online video platform to help them showcase their stock in a much more interactive way than today’s simple low-quality photos. And the fact that many of the company’s existing customers have invested money in this new platform speaks volumes for the kind of trust Automotives Cloud has instilled into its clients.