Eeins: Delivering Effective ECU Solutions

Markus Nolle, Founder & CEO

The technological advancements taking place in the automotive industry is accelerating at a pace that rivals a Porsche GT3 speeding down the Nürburgring in Germany. Further, the automotive industry is witnessing a paradigm shift and becoming more software-oriented in order to provide consumers with the convenience of connected technologies. This digitisation of vehicles has necessitated the hybridisation of the classical ‘embedded’ world with the IT world—resulting in the development of a new generation of electronic control units (ECU) that improve the overall automotive user experience. There is, however, a hurdle to overcome; the growing number of sophisticated ECUs warrants more complex vehicle designs in terms of hardware and quality.

With over a decade’s worth of experience in the automotive space, Markus Nolle, founder and CEO of Eeins, realises the need to deliver personalised and effective embedded software solutions directly to automotive suppliers. “Our objective is to present solutions that express our expertise in the development of high-performance software in this industry,” says Nolle. “Eeins is a company built on the experience of over seven years of engagements with top-tier auto manufacturers that enables us to offer trustworthy software and deliver on our motto: quality before quantity.”

Besides offering embedded software development for their clients, Eeins also takes into consideration the whole process of software integration into the vehicle networking systems, understands the market demands, and ensures better functionality.

Eeins covers exactly those areas that require a deeper understanding, are domain-nonspecific, but also entail a huge development investment

Starting with a simple sales call to an automotive company, Nolle and his team delve into a client’s software development workflow and offer a new level of expertise. “We have a team of experienced individuals— embedded experts—dedicated to the industry which enables us to deliver top-notch services,” explains Nolle. Eeins gathers information and requirements directly from the original equipment manufacturer (OEM) and configures, for example, the complete AUTOSAR-Stack, an automotive open systems architecture and integrates new software into a client’s ECU.

Eeins—focusing on forward-looking technology in the automotive sector—support clients by offering software development ideas related to connected cars as well. The company’s innovations led to the improvement of advanced driver-assistance systems (ADAS) such as ultrasonic sensors, radars, lidar sensors, and camera systems. Further, Eeins explores the areas of e-mobility and comfort electronics and specialises in developing, porting, adapting, and configuring software functions. “Eeins covers exactly those areas that require a deeper understanding, are domain-nonspecific, but also entail a huge development investment,” says Nolle.

To elucidate Eeins’ expertise, Nolle brings forth a case study where a client entrusted them to manage the AUTOSAR-Basis software development, including the diagnostics, network management, and Flash bootloader for a battery management system. After running a thorough analysis, Eeins’ team found that the existing software was unable to fulfil the performance and safety requirements. Eeins reworked the architecture and closed the pre-existing process gaps in the development process according to Automotive SPICE Standard; they were not only able to meet the client’s expectations but also achieve a series clearance of ASIL-C software. Eeins was able to steer the entire project successfully and add value to it.

Moving forward, the company intends to strengthen their focus on the ongoing global digitisation through the recently founded Eeins Data Technologies. This new frontier will serve as a helping hand that aids Eeins to stay ahead of the curve in the areas of IoT, smart IT systems, and cloud-based services as well as big data.